In an astonishing news, the global giant that sells household products and Gamble (P&G) has applied to trademark the most well-known acronyms that we use everyday . Terms like ‘LOL’, ‘WTF’, ‘NBD’ and more will become part of P&G’s campaign if its requests is accepted. Talk about connecting with today’s millennials where it will counts.
The international conglomerate made the application in April 2018 with the US patent and trademark offices. The patent has yet to be approved, and challenges remain.
P&G’s campaign is groundbreaking. Many consumer-centric companies are known for trying unique and best ways of marketing their products in order to appeal to the customers, in this case, the millennials.
According to a manager in the consumer goods industry, who wishes to be anonymous:
As amusing as it might seem, if the deal goes through, P&G will have a huge edge over its competitors such as Unilever in generating more users through brand loyalty, which is based on the way a person ‘connects’ with the brand.
In Pakistan, Procter and Gamble are well known for their products which also includes:
- Head and Shoulders
- Ariel Detergent
Procter and Gamble was founded in 1837 by British-American William Procter and Irish American James Gamble. It is an American multinational consumer goods corporation with its headquarters. Its revenue crossed the $65 billion in 2017, and its current price is $83.36.